The initiative, named by the company Digital Naari, is aimed at providing additional income generation opportunities for women in rural and semi-urban areas, the statement said.
The platform will enable the ‘banker didi’ to provide a diverse range of financial and digital services to the masses. The person will have the flexibility to offer services at her convenience in terms of time, location (from home/store) and product preferences.
“Our collaborations with various livelihood missions, including Uttar Pradesh State Rural Livelihood Mission, Rajasthan Grameen Aajeevika Vikas Parishad and Grameen Foundation India, are propelling countless women towards economic independence and societal recognition through our Digital Naari app,” said Anand Kumar Bajaj, founder, MD & CEO, PayNearby.
Catering to the needs of rural women, the services include cash withdrawal, bank account opening, money transfer, recharge, assurance (insurance + assets), credit and ecommerce, facilitating their path to financial literacy and financial independence.
Aligned with the government’s ‘Lakhpati Didi’ initiative, the platform seeks to onboard and uplift 100,000 women by the end of 2025, facilitating their economic empowerment, the statement said.The goal is to help women business owners, single women and women with literacy challenges to have sustainable livelihood opportunities while enhancing their financial well-being and fostering self-reliance.PayNearby has a network of over 10,000 women collectively steering more than Rs 1,000 crore of transactions annually.
The new platform aims to broaden this network by partnering with organisations, self-help groups and individuals dedicated to promoting sustainable livelihood among rural women.
“We extend an open invitation to like-minded institutions and self-help groups to join us in maximising the reach of this initiative and empowering women,” Bajaj added.