The electric Ford Mustang Mach-E SUV outsold its gasoline coupe and convertible siblings in 2024.
Ford recently released its Q4 and year-end sales results, which showed 51,745 Mach-E sales and 44,003 gasoline Mustang sales. Those represented a year over year increase of 26.9% from 2023 for the Mach-E, and a decrease of 9.5% for the gasoline Mustang.
That’s despite the Mustang being the last of the V-8 pony cars after the discontinuation of the Chevrolet Camaro and Dodge Challenger at the end of 2023 (although some leftover inventory remained in 2024) and having its first full calendar year of production following a redesign.
2024 Ford Mustang Dark Horse at Charlotte Motor Speedway, July 2023
Ford pointed to supply chain issues for the Mustang’s 2.3-liter turbo-4 engine, which kept inventory low throughout the second half of the year. This isn’t the first time. In mid-2021, Ford was building more Mach-E EVs than gasoline Mustangs, after reportedly choosing to prioritize the electric model in the midst of a global chip shortage.
The Mach-E has had strong sales from the get-go, though. In April 2021, shortly after its introduction, Ford said the electric SUV was moving quickly off dealer lots—an important metric in the auto industry. Ford also started delivering the Mach-E less than a year after the Tesla Model Y’s arrival, helping to quickly position it as an alternative, and has remained committed to true volume production from the beginning.
2024 Ford Mustang Mach-E Rally
The Mach-E has also proven itself to be a solid effort. At its introduction, we felt the Ford was better looking and better to drive than the Model Y, which is why we named it Green Car Reports Best Car To Buy 2021. The Mach-E hasn’t been redesigned like its gasoline sibling, but for the 2024 model year it received some updates, including a new Rally grade.
Ford has taken a quite different path with the F-150 Lightning pickup truck, which shares not only a gasoline model’s badge but also its underlying structure. It recently paused production of that model, which managed reasonably good sales earlier in 2024, but remains a small fraction of overall F-150 sales.