Maserati has canceled a planned all-electric version of its MC20 supercar, citing lack of customer interest.
The news was first reported on Mar. 6 by Evo, which referenced an official statement from the automaker. It’s an indication that Maserati’s commitment to phasing out gasoline cars by the end of the decade is already weakening.
“The project was stopped due to the current forecast for insufficient demand in the super sports car market for a battery electric vehicle,” the statement read.
2023 Maserati MC20 Cielo
Maserati in 2022 said it would offer fully electric versions of every model by 2025, and would aim for an all-electric lineup by 2030. Last year the automaker said it would advance that timeline to 2028, with the phasing-out of gasoline engines only begun with the deletion of V-8 engines.
The electrification plans announced in 2022 had also been proceeding apace up to this point. Maserati has launched promised electric versions of its Grecale compact crossover, GranTurismo coupe, and even the GranCabrio convertible despite the many additional engineering challenges inherent in convertible EVs.
2023 Maserati MC20 Cielo
Maserati had also planned electric versions of its next-generation Quattroporte sedan and Levante SUV, but it hasn’t given an update on those models. The EVs are badged Folgore, the Italian word for lightning.
Other luxury brands have also noted flagged demand for high-end EVs. In a September 2024 interview, Bentley CEO Frank-Steffen Walliser said the luxury market was rejecting electric cars. Bentley still plans to launch its first EV in 2027 and go all-electric by 2035, though. Porsche, which already sells the Taycan sedan and an electric version of its Macan compact crossover, has indicated that the EV transition is taking longer than anticipated.