DLF, which is credited with having transformed Gurgaon, is aiming to bring in its signature luxury and amenities, that are still rare in Mumbai.
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AMIT DAVE
Gurgaon-based DLF Ltd is playing it safe in its re-entry into Mumbai, with homes priced in the range of ₹4.5 to 8 crore but heavily loaded with amenities.
“Price is not the factor here, it is the lifestyle that we are offering and the facilities available,” said Aakash Ohri, Joint Managing Director and Chief Business Officer at DLF Homes.
At ₹40,000-₹47,000 per square feet, the pricing is competitive and comparable with the micro-market in which the project is coming up, DLF officials said. Ohri said that he expected prices to escalate soon after the official launch, which will be in August.
He said that preliminary commitments worth over ₹500 crore have already been received. The company has already started engaging with channel partners for the sale of houses. In the first year it is expecting bookings of ₹2,400 crore, and ₹5,000 crore cumulatively over two years.
The project, ‘Westpark’ coming up near the western suburb of Andheri, is set on a sprawling 5.2 acre land area, which is part of a larger 10-acre project with eight towers in total.
The houses, ranging between 1,125 and 2,500 square feet with three and four bedrooms configuration, are positioned in the premium category.
The first four towers – 37 storeys and 416 residences – will be launched over the next two years and the remaining four will be in the second phase, with a total revenue potential of a little over ₹10,000 crore, depending on the pricing at the time of sale.
DLF, which is credited with having transformed Gurgaon, is aiming to bring in its signature luxury and amenities, that are still rare in Mumbai. Ohri said the ambience and the facilities available would be akin to that in a high-end resort, with all the bell and whistles.
It is part of a slum rehabilitation project and is being developed in joint venture with its partner Trident Realty.
The company has already received proposals for several joint developments, that it is evaluating, Ohri said.
Published on July 17, 2025